Remarketing Ad Campaigns: Five Easy Ways to Grow

When I go shopping, I usually end up purchasing from my favourite stores rather than trying new ones. Revisiting usual places, stores, or restaurants is a part of our daily lives. Because we are not ready to compromise our comfort.This approach is also applicable in marketing. Want to know how? Stay tuned. 

There is a huge tendency for people to purchase from your website again after one or two visits, and your duty is to keep them forever. In this blog, we are going to learn how we can turn website visitors into paying customers. 

Remarketing- A technique to reconnect 

The term ‘remarketing’ might be strange to a lot of people. But do not worry; if you want to learn a new and effective way to connect with your visitors again, remarketing is the perfect concept. 

Remarketing, or retargeting, is a powerful digital marketing strategy where you can reconnect with your prospects and make them interested in your products and services once again. 

However, this is not a walk in the park. You need to have proper planning and tactics to actually make this happen. 

How does it work? 

As a shopaholic, my favourite habit is checking out online shopping stores and their new arrivals. Recently, I have logged into Urbanic, and their collections awestruck me. I added a few outfits in the cart but forgot to buy. After three days or so, I was notified about the price drops and sales in Urbanic, redirecting me to my cart list. And guess what? I bought all of them. 

This is an interesting marketing technique, right? We, directly or indirectly, are revisiting their websites and becoming actual customers without thinking twice. 

The difference between remarketing and retargeting 

Remarketing and retargeting are used interchangeably; however, they are strategies with different marketing goals and execution methods. 

Remarketing is the process of reconnecting with your audience who have once shown interest in your product or website. In this process, we use emails to deliver messages to our target audience. 

Retargeting is also aimed at making your audience come back to your website by using paid advertisements on the websites or social media platforms. 

Marketing goals: 

The purpose of a remarketing ad is to re-engage with customers who are more likely to visit your website again. This can increase customer lifetime value. 

Retargeting is more about displaying paid ads online with the intention of converting your existing website visitors or customers  into permanent paying customers.  

Remarketing focuses on the emotions of the audience and gradually moves them to make a purchase on your website. They interact with them constantly through emails and let them know about the latest updates. On the other hand, retargeting targets the existing customers who were once your customers or have made purchases from your site once or twice. 

Five easy ways to increase remarketing ad campaigns 

1.Focus on visitors with abandoned shopping carts 

Like I mentioned before, there might be a hundred  reasons why people forget about their shopping carts. They can be either the concerns about prices, or any personal reasons. Our responsibility is to remind them about their abandoned shopping carts. This strategy is all about targeting customers who have added products to their carts but forgot to buy. 

These visitors tend to be confused prospects, not being able to decide whether to buy your products or not. The best way to re-engage with them is through follow-up emails.

“Great deal for your favourite pickups! Purchase today and save 50% off”!!! 

“Already in the cart? Why the delay? Get a discount for the white cotton strap dress”!!!. 

2.Target the existing customer

Targeting existing customers is the best way to drive conversions. They know your products well and are eager to know more. As per the statistics, people who have purchased your product are more likely to make a revisit to your store. You know why? 

The logic is very simple. There is a high chance of multiple purchases from the same site  since they are already aware of your brand identity and the quality of your product. Just like I keep revisiting my favourite stores because I know what they have to offer me. 

The more creative your offerings will be, the higher the benefits are. 

“ Another winter, another reason to tell how good this red sweatshirt will look on you!”!!! 

“Sip your coffee, and read the lines from ‘Pride and Prejudice.’ Biggest sale going on—”Marinabooks”!!!

“Feeling stressed? Grab a choco lava cake and make your taste buds go crazy” 

3.Highly relevant ads 

The right way to promote your business and products is through highly relevant ads. Showcase ads that seem relevant to your target audience. They reflect brand identity and trustworthiness. You can’t just show anything to your audience without proper planning and execution. A remarketing ad must be noticed more than a regular display ad and they should be creative in a way people can revisit your websites. 

Include a clear CTA in your ads so that people can initiate further steps. 

4.Cap the frequency of your ads 

Balance is very important. If the same ad appears to the same person multiple times, they will ignore it. Remember that people are reluctant to overpromotions and once they start to notice them, it is going to affect your business adversely. Drive conversions without annoying your customers and you can do it by capping the frequency of your ads. 

Before taking action, have proper planning about the remarketing strategy and decide how frequently you are going to deliver it to your customers. This is very important. 

5.Geotargeting and Budget-friendliness 

The location of your customer is as important as the frequency of your ads.  Know your audience well, and target them based on their locations. If your customer lives in another country, and you are displaying ads here, it becomes such a waste of time. Remarketing is effective when you offer services based on specific locations. 

Another important criterion is the budget you are allocating on your remarketing ads. Starting with a low budget will benefit your business in the long run. Budget is something your audience will take into consideration when deciding to buy a product or service. You can expand your budget eventually as you get more customers and exposure for your product. 

Conclusion 

Remarketing is hundred times more effective than a regular ad. You are retargeting your customers and reintroducing your products and services. In this way, you can connect with their emotions and convert your confused prospects into paying customers. 

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