How to Run Successful Contests and Giveaways on Social Media 

Reja Rapheekh Updated on: May 22nd, 2024

Running social media contests and giveaways is no big deal. However, making it successful is a challenge. In this blog, we are going to talk about a few easy steps to running  successful contests and giveaways on social media platforms. 

Social media is a powerful tool to conduct marketing campaigns. It is a proven method to enhance engagement, grow followers, boost brand awareness and  increase brand visibility. You need a strategic plan and an  execution strategy to turn your simple contest into a successful one. 

Understanding social media contests and giveaways

Everyone loves to win, right? How about receiving amazing gifts for such achievements? It brings a touch of sparkle. 

Brands should conduct exciting contests and giveaways to expand their reach and engage with existing followers. 

Are contests and giveaways the same? Let’s take a look. 

Conducting social media giveaways will boost your brand visibility as it asks people to complete a task. Usually, giveaways are conducted by influencers and creators who give instructions about the task such as tagging their friends, following accounts, or just simply liking the post.

The winners are rewarded with gift vouchers or amazing prizes. Through such giveaways a maximum number of audience is able to be aware of your brands and the service you provide. 

Anyone can participate in a giveaway. The winner is selected at random and it is a golden chance for everyone to join and win the game. 

If your brand is introducing a new product, you can go forward with giveaways as they reach a wider audience.

Social media contests are not as simple as giveaways. It demands more creativity and active participation. In a social media contest, people are assigned with a particular task which you should put your best effort on.

The winner is selected on the basis of performance. In this way, your brand will get more visibility than you ever imagined. 

How important is it to conduct a contest or giveaway for your brand? 

Uploading posts only increases views, not engagement. If you want maximum engagement to your brand, you should rely on social media contests and giveaways.

  • Increases Engagement: Contests and giveaways prompt users to interact with your brand, boosting overall engagement on your social media platforms.
  • Expands Reach: By encouraging participants to share, tag, or comment, these promotions can help you reach a broader audience, including potential new customers who might not have discovered your brand otherwise.
  • Enhances Brand visibility: These activities can increase brand visibility and awareness, as they often get shared across social media, appearing in feeds of non-followers.
  • Builds Community: They create a sense of community and interaction among users, fostering a stronger connection between your brand and its audience.
  • Encourages Loyalty: Offering rewards can generate goodwill and enhance customer loyalty, as participants feel valued and appreciated.

How to run a successful contest or giveaway on social media 

1.Set clear objectives 

Determine your goal before you launch a contest. Ensure what you want to achieve such as increasing brand awareness, growing social media followers, or gathering consumer data.

2.Choose the right platform

Choosing the right platform to conduct your giveaway is given utmost importance. Instagram is the most popular platform used by all age groups. It is great for visual content and has high engagement rates for contests . Twitter is mostly text based and perfect for a quick contest. Consider where your target audience is most active and tailor your contest to fit the platform.

3.Create compelling prizes

Prize would be the main attraction of contests and giveaways. When you choose the prize, make sure that it is compelling and relevant enough to entice the participants. Offering something desirable and valuable encourages active participation. 

4.Develop a catchy and clear theme

Social media space is often crowded. Your goal should be to stand out differently. A good theme can make your contests more engaging and memorable. Also, it should align with your brand’s identity and the interest of your target audience. 

5.Establish easy participation rules

It’s always better to keep the participation rules simple. Your message should be clearly communicated and each participant should be able to follow the instructions. Include any legal terms and conditions required by the platform. 

6.Promote your contest

Promotion is always a requirement. Promote the content through all the social media channels. Consider using paid advertising to extend reach, and engage with influencers to boost visibility. Regular updates and reminders can keep the momentum going.

7.Utilize user-generated content 

Encourage contestants to include original content in their contest submission. This could involve sharing images, videos, or testimonies online. In addition to increasing engagement, user-generated content gives you excellent resources for the next giveaways. 

8.Monitor and Engage

Throughout the contest period, monitor participation closely and engage with the contestants. Respond to queries and interact with the posts. Engagement from your side can encourage more interaction and make participants feel valued.

9.Analyze and Learn

It is time to analyze and learn once the contest is over. Find the areas of improvement and make necessary adjustments for the future contests. 

10.Follow up

Announce the winners publicly and share their stories or entries, if applicable. Thank your participants and keep them engaged with additional content or offers to maintain their interest in your brand.


Do not look back. Giveaways and contests are great for brand visibility and engagement. Explore the new areas of social media marketing campaigns and execute them.

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