Top 5 Social Media Platforms for Brand Visibility

Reja Rapheekh Updated on: April 29th, 2024

Social media marketing is the new trend in digital marketing. Everybody is on social media, from kids to grown ups. The use of Tick Tok and Instagram is rapidly increasing each year, allowing individuals to showcase their talents, market their products, and interact with billions and billions of people. 

What exactly does social media bring to the table? 

It is a space where people can be as they are. I happened to see an episode from the famous TV show ‘what would you do’ recently. It talked about the emerging grannies on instagram, popularly known as insta grannies. They make friends, post interesting videos, use hashtags, and invite young people to their broadcast channels. Some have entertainment purposes while others share informative stuff. 

There is another category of users. They utilize social media for advertising purposes. To market their products and services with the goal of reaching out to a maximum number of people. In this vast spectrum of digital innovations, traditional marketing strategies are outdated. Everyone prefers the social media playground. 

In this blog, we are going to talk about the top 5 social media platforms that are used by advertisers or marketers for brand visibility. Stay tuned! 

The rise of social media platforms 

With the advent of the internet and technology, social media platforms gained immense recognition all over the world. Nowadays, we don’t even need a website for running a business and doing marketing campaigns. There are a huge number of instagram or facebook pages that do businesses and earn profit from them. Let’s see what are the best social media platforms for social media marketing. 


Facebook is a powerful platform for social media marketing. Facebook was the first social media platform which was used by millions of people around the world. Although, over the years, people have diverted into discovering new platforms. But you can’t avoid the fact that facebook is still the major social media platform in the world. 

As the studies say, there were three billion plus monthly active facebook users in 2023. Because of its significant volume, having a facebook business page is a must. 

Facebook Ads are used to conduct facebook campaigns with the goal of introducing your product or service to people who don’t even know you, but are in your targeted audience. Facebook supports a wide variety of ad formats including image, video, slideshow, and instant experiences. This variety helps marketers to create engaging and interactive ads tailored to their campaign objectives. 

Another interesting fact about Facebook is that it integrates with instagram. Since facebook owns instagram, people can use both tools simultaneously to conduct campaigns across both platforms.

In addition to this, Facebook’s groups and pages facilitate community building and direct interactions with customers. Brands can use these features to foster a loyal community, enhance customer service, and receive direct feedback from users.


If you want to build brand awareness and reach as many customers, Instagram would be a wise choice. 

Instagram is used by a large number of audiences regardless of age. Scrolling through Insta feed is becoming a habit of many. Instagram is primarily a visual platform, primarily focused on images and videos. This makes it an ideal medium for brands that want to showcase their products or services visually, which can lead to higher engagement rates compared to text-based platforms.

Compared to other social media platforms, Instagram is known for its high level of engagement. It allows the brands to display their products and services in the most creative ways. ( through stories, reels, IGTV). It will encourage more direct and frequent interactions with targeted audiences. 

Instagram is quite popular to conduct collaborations. Influencer marketing is a great way to increase brand awareness and visibility. If facebook is for maximum reach, Instagram can build brand credibility and drive sales. 

3.Linked In 

LinkedIn is specifically designed for professionals, making it a dedicated platform for networking, job-searching and business-related content. This focus sets it apart from more general social media platforms like Facebook or Twitter.

If you are focusing on B2B marketing, Linked In is the best social media platform in 2024. All information related to business is now exchanged through Linked In. It opens doors to more possibilities, allowing you to connect with experienced business partners and entrepreneurs. 

You can stay connected with your colleagues, industry peers, and potential employers or clients. The ability to network with professionals from various industries and backgrounds is highly valuable for career growth and business development.

Apart from this, Linked In is considered as a powerful tool platform for job hunting. Both job seekers and recruiters can benefit from LinkedIn. Job postings, company profiles, and recruitment tools make it easier for employers to find new jobs and recruiters to find new talents.

LinkedIn’s publishing platform allows users to share articles, insights, and updates related to their industry or profession. This enables professionals to establish themselves as thought leaders and contribute valuable content to their networks.


Youtube is a platform where you can upload engaging video content and share it with millions of people. It allows for a wide range of content, including tutorials, entertainment, educational videos, product reviews, and more. 

For content creators, youtube is the best social media marketing platform. Since youtube has a massive global audience, it allows content creators to connect with a diverse audience. 

Youtube marketing is getting popular attention nowadays as it hosts a vast array of content covering virtually every topic imaginable. Whether you are interested in cooking, technology, fashion, gaming, or fitness, you’re likely to find relevant content on YouTube.

Youtube is great for earning income. Today, everyone is a content creator. Everyone has a youtube channel. They showcase their talents and receive love from their subscribers and followers. In this way, they can earn income from their content and turn their passion into a sustainable career.  


Twitter is one of the best social media platforms for brand visibility for obvious reasons. Twitter gives the opportunity for brands to participate in trending topics, live events, and conversations. With millions of active users worldwide, Twitter offers a vast potential audience for brands to reach. Through retweets, mentions, and hashtags, content on Twitter can quickly spread and gain visibility, helping brands reach new audiences and increase their exposure.

Twitter is known for its hashtag culture. It gives users the freedom to categorize and discover content related to specific topics or trends. Brands can increase their visibility through effective interactions by effectively utilizing twitter.

Although twitter is a text-based platform, it also supports visual content. You can upload images, videos, and GIFs. Brands can increase their visibility and engagement through compelling visual content. 

Twitter is best for collaborations and advertising. Partnering with other influencers will bring about more opportunities. 

Let’s wrap up 

Social media marketing is the best way to reach a larger audience within a short period of time. Because of its accessibility and adaptability, brands are highly dependent on them. Social media has the power to make your business stand out. Having a clear understanding of the popular social media platforms is inevitable for social media marketing.